Kaspersky - Malaysian Record Attempt

Kaspersky Lab Celebrates 20th Anniversary with Malaysian Record Attempt for Most Number of Anti-Virus for Mobile Devices Activated

Kaspersky Lab, a global cybersecurity company is celebrating its 20th anniversary and is attempting to set a Malaysian record for the Most Number of Anti-Virus for Mobile Devices Activated in an Event. The brand is set to partner with Tunku Abdul Rahman University College (TAR UC) to educate and encourage students about the urgent need to protect their digital assets and identity; beginning with their mobile devices.

The brand is targeting to secure 1,500 devices with its Kaspersky Internet Security for Android and Kaspersky Password Managers for iOS devices on June 5th in the university college.

Malaysian digital sales trends mirror global sales with smart phones having a 54.2% market share compared to 42.67% for desktop sales . Based on a 2017 study, Malaysia is a mobile-oriented society with smart phones being the primary internet access device for 89.4% of users – the 28.5million mobile broadband subscriptions in 2016 further support this conclusion.

“Mobile devices specifically smart phones are now the primary Internet access device for most of the world’s Internet users. Cybercriminals know this and have shifted their focus to targeting smart devices such as phones and tablets because these devices have become the hub for sensitive personal data.

This attempt for a Malaysian record is aimed at driving home the awareness of just how vulnerable these devices are, and why users need to actively protect these devices,” said Yeo Siang Tiong, General Manager, SEA, Kaspersky Lab.

Kaspersky Lab’s attempt to enter the Malaysian Book of Records for the most downloads of mobile security software will be held on June 5th 2018 from 10am to 4pm at TAR UC’s main campus in Setapak. All TAR UC students are invited and encouraged to participate and get their mobile devices protected for free.

To further add to the celebratory vibe, Kaspersky Lab will be rewarding lucky users with Xiaomi smartphones, Apple iPad, Bose Bluetooth speaker, JBL earphones and more, worth more than RM5,000 to facilitate and accessorise their digital lifestyles.